Copy that shows what You are really about
Let’s get your message across to those who really matter
I create copy that connects!
It converts readers into customers, increases traffic to your site and builds your brand.
You have a vision for your business, a new idea or a product that you want to multiply and prosper?
I can help you here…
I’m Patrick Rutledge, a professional copywriter based in Berlin.
Originally from Ireland, I have a degree in languages and over twenty years of experience working for international aerospace companies.
I write copy for businesses on a range of projects from Websites, Blogs and Case Studies to Short ad copy and email marketing.
So whether it’s SEO-focused content that gets traffic or direct response writing to drive your sales, I can deliver and get your message out there.
I value integrity, care, originality and humour, and always strive for these in my work and personal life.
When I am not working on my business and chewing a pen in thought, I like to swim, hike, read, enjoy nature and believe it or not write too!
So, if you think I would be good to work with, I’d love to hear from you.
How it works
7 steps to a happy working experience
If you are wondering how does the Copywriting process work, I’ve put together the steps I take with my clients.
Step 1
Initial discussion & project scope
We’ll have a chat over the phone, and I’ll go through a short questionnaire with you to get an understanding of the project scope and your requirements. If you wish you can have the questionnaire in advance, so that you can prepare the answers for our call.
Step 2
Proposal
Based on our review, I’ll provide you with a comprehensive proposal for the work.
When you work with me, I’ll always provide you with a fixed quotation up-front, so you know exactly what to expect from the word go. I will also give you a heads up about any extra costs if the brief changes.
The proposal will include the Scope of Work, Projected Time-frames, Quotation, as well as my T&Cs. It also includes:
All necessary briefings on the phone / video call, and follow ups
Research and reading
Outline of the stages of work for the agreed number of pages
Two rounds of revisions.
Meetings are not included in the quotation, but if you prefer to meet in person, please let me know.
Step 3
Acceptance & 50% down payment
I will then need your agreement on the proposal document and my T&Cs, as well as a down-payment of 50% of the project value. The down payment is non-negotiable.
Step 4
Briefing
At the briefing stage, I ask you to complete a more detailed series of questions, contained in the Project Brief, about your company and the project such as
Marketing objectives
Target audience
Competition
Brand personality
Etc…
In this stage we can really deep dive on your needs for the project, and make sure we have a good understanding.
Step 5
Start of work
Once I have the agreed proposal, the 50% up-front payment and approval of the Project Brief, (plus if necessary any background material or assets) - I can get busy on your project!
Step 6
Drafts and amends
I will do three versions of your document (1st draft, 2nd draft and final draft), so two rounds of revisions are included in the quote. Additional rounds will be charged at an hourly rate.
In order to keep to the project deadline, I will need you to adhere to the time limit for return of your edits (see T&Cs). But we can also set an agreed time limit (within reason) before the project start.
Step 7
Final draft & Payment
After any changes from the second review are included, the final copy is sent to you with the Project Finalisation form.
After completion, I will send you an invoice for the final amount. My payment terms are 14 days.
Once the invoice has been paid, copyright for the work transfers over to you.
Feedback
I always welcome feedback of any kind, so that I can improve my service to you. Therefore, I would appreciate if you could complete a very quick post project feedback form.